I saw a headline the other day in someone else’s newspaper: Days of Static Website Over. Not that I was on the bus and read the headline from several yards away and didn’t read the article at all.
My first thought was, you’re a few years late there, Mr. Reporter!
My second thought was, this bus is making me sick.
My third thought was, no they’re not! (the days of static websites, I mean. The bus was in fact making me ill.)
Evolution doesn’t abandon the root when new scions sprout. Just because a new mutation is successful doesn’t mean its progenitor disappears, even if the new mutation is better in all or most functional ways. For you creationists who don’t get science, that’s why chimps are still here.
The chimps of today are not like the chimps of three million years ago, however. Though today’s poo-flingers are not separate species from their prehistoric ancestors in the way that humans are separate species from the chimps, they have evolved.
Enough with hairy banana-munchers. Next analogy:
Television didn’t kill the billboard, but it did influence it. For the fixed billboard to compete with the moving picture of TV, it had to adapt. The billboard had to find ways within the constraints of its technology to compete with video. In recent years, billboards have merged somewhat with video technology, but I’m not talking about that for the moment.
I’m talking about changes in artistic design that allowed fixed image billboards to take better advantage of their physical placement than they had before, and thus compete with television for advertising dollars.
The static website is not dead. Like the billboard and the chimpanzee, it evolves within its technological constraints to compete with its evolutionary descendants. Continue reading →