How to make the Massive Tech Show into a massive tech show
April 26th, 2008 Posted in Business Law, Communications, Information Technology, Privacy, Video Games, Virtual Worlds | 1 Comment »
I’ve been critical of the Vancouver Massive Tech Show both here and on Tazzu. I’ve branded it as boring, uninspired, a waste of an afternoon, and anything but either massive or a show.
I’ve been challenged to propose something better, so here I go:
People don’t go to Massive to get names of web designers. They don’t take off their afternoons to compile lists of Internet service providers. And most don’t see Massive as a show of potential clients to whom they can hand their business cards.
People go to shows like this to see what’s new and exciting about the information technology industry. They go to see - and maybe even to try - information society’s potential. They go in the hopes of seeing some ghost of the “wow” of the dot-com-boom era; they go hoping to see that “Web 2.0″ and all the other buzzwords are more than buzzwords.
I’ve compiled a list of 12 concepts and issues that could deliver the wow. I’ve also started thinking fo activities that would engage the guests while presenting some of those concepts and issues - better than could be done by this year’s mechanical bull, Dance Dance Revolution, and Guitar Hero III.
1. Content Management Systems
Forget SEO. Think CMS. SEO is a publicity strategy. CMS is a paradigm. CMS is the idea of separating design and content for a website. It then incorporates the easy maintenance of the content and the modification of the design into the administrative tool. It is modular, scalable, and very flexible. Examples of CMS are Joomla! and Drupal.





