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Tag Archives: agency
Does WOM or Social Network Marketing Create Agency?
With WOM and social network marketing, we move from getting people to wear branded clothing to transforming them into fans banding together to pontificate, not on the merits of your product, but on the social imperative of being a fan of the brand. … We do have something that looks a lot like agency… Once you let someone use the stuff you’re supposed to be protecting, and you let them use it to an extent that gives them a fair bit of potential power because of the near-instantaneous and viral nature of the networks used, you’re actually handing over some pretty hefty reins. Continue reading
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