Tag Archives: Facebook

What would you call open-source marketing?

Instead of tightening your grip on intellectual property (mostly trade-mark with a healthy dose of copyright and some neighbouring rights) and then hoping for royalties, the group doing the marketing attempts to engineer a type of personality cult for the brand. … What I’m talking about is tying differences (real or created) to cultural phenomena, and then grabbing hold of those phenomena and driving from that end; the product becomes a tag-along to those cultural memes. Continue reading

Posted in Business Law, Communications, Information Technology, Intellectual Property | Tagged , , , , , , , , , , , | 5 Comments