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Recent Posts
- September Changes to Estates Practice: Enduring Powers of Attorney and Representation Agreements
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- Patent Assignment: Distinguishing Trolls from Legitimate Assignees, Part 1
- Patent Assignment: Trolling the Gap between Potential and Actual Usefulness
- Privacy between Private Parties and the Disclosure of Information
- IP Litigation as a(n Illegal) Business Model
- Music for a Pound, or a Pound of Flesh?
- Lawyers and iPhones (and iPads) Shouldn’t Mix
- RoB Magazine declares victory on the Smartphone Plains of Abraham
- Research in Motion’s Opportunity to Promulgate Freedom
- Bill C-32: The Latest Attempt to Amend the Copyright Act
- Interpreting the NHL and the disallowed Sedin goal
- The Speciation of Web Sites
- Library Manifesto
- Technology (law) is everywhere!
- How to save a drowning business
- Information is the Good, the Currency, and the Era
- Opening the Scope of Employee Contribution
- On Virtual Travel
- Who carries your Web 2.0 banner?
Recent Comments
- Jeremy Costin's weblawg.net Patent Assignment: Distinguishing Trolls from Legitimate Assignees, Part 1 on Patent Assignment: Trolling the Gap between Potential and Actual Usefulness
- Ben Gornall on IP Litigation as a(n Illegal) Business Model
- Nimda Sys on Information is the Good, the Currency, and the Era
- Francina Kocaj on Information is the Good, the Currency, and the Era
- David T Michaels on IP Litigation as a(n Illegal) Business Model
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Tag Archives: marketing
Does WOM or Social Network Marketing Create Agency?
With WOM and social network marketing, we move from getting people to wear branded clothing to transforming them into fans banding together to pontificate, not on the merits of your product, but on the social imperative of being a fan of the brand. … We do have something that looks a lot like agency… Once you let someone use the stuff you’re supposed to be protecting, and you let them use it to an extent that gives them a fair bit of potential power because of the near-instantaneous and viral nature of the networks used, you’re actually handing over some pretty hefty reins. Continue reading
What would you call open-source marketing?
Instead of tightening your grip on intellectual property (mostly trade-mark with a healthy dose of copyright and some neighbouring rights) and then hoping for royalties, the group doing the marketing attempts to engineer a type of personality cult for the brand. … What I’m talking about is tying differences (real or created) to cultural phenomena, and then grabbing hold of those phenomena and driving from that end; the product becomes a tag-along to those cultural memes. Continue reading
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