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Recent Posts
- Research in Motion’s Opportunity to Promulgate Freedom
- Bill C-32: The Latest Attempt to Amend the Copyright Act
- Interpreting the NHL and the disallowed Sedin goal
- The Speciation of Web Sites
- Library Manifesto
- Technology (law) is everywhere!
- How to save a drowning business
- Information is the Good, the Currency, and the Era
- Opening the Scope of Employee Contribution
- On Virtual Travel
- Who carries your Web 2.0 banner?
- Laws for the Virtual Universe
- The Value of Liberal Arts in a Recession
- Richard Stallman came to Vancouver, and I upset him
- Does WOM or Social Network Marketing Create Agency?
Recent Comments
- Jeremy Costin on Research in Motion’s Opportunity to Promulgate Freedom
- Alexander Finger on Research in Motion’s Opportunity to Promulgate Freedom
- Fran on Research in Motion’s Opportunity to Promulgate Freedom
- Jeremy Costin on RIAA and MPAA hijack the border (or someone like them)
- Matthew Anderson on RIAA and MPAA hijack the border (or someone like them)
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Tag Archives: social networking
Who carries your Web 2.0 banner?
What’s at stake when you let others step in your online footprint? Goodwill has to do with the perception of your enterprise, and liability has to do with getting into real legal trouble. How are they connected by this Web 2.0 stuff? … Being obnoxious, opinionated, or siding with one side of a contentious debate will not likely create more than a bad taste in the reader’s mouth. Being wrong, when you carry a banner of knowing better, can create a problem. Continue reading
Does WOM or Social Network Marketing Create Agency?
With WOM and social network marketing, we move from getting people to wear branded clothing to transforming them into fans banding together to pontificate, not on the merits of your product, but on the social imperative of being a fan of the brand. … We do have something that looks a lot like agency… Once you let someone use the stuff you’re supposed to be protecting, and you let them use it to an extent that gives them a fair bit of potential power because of the near-instantaneous and viral nature of the networks used, you’re actually handing over some pretty hefty reins. Continue reading
What would you call open-source marketing?
Instead of tightening your grip on intellectual property (mostly trade-mark with a healthy dose of copyright and some neighbouring rights) and then hoping for royalties, the group doing the marketing attempts to engineer a type of personality cult for the brand. … What I’m talking about is tying differences (real or created) to cultural phenomena, and then grabbing hold of those phenomena and driving from that end; the product becomes a tag-along to those cultural memes. Continue reading
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