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- Interpreting the NHL and the disallowed Sedin goal
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- How to save a drowning business
- Information is the Good, the Currency, and the Era
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- On Virtual Travel
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Tag Archives: trademark
What would you call open-source marketing?
Instead of tightening your grip on intellectual property (mostly trade-mark with a healthy dose of copyright and some neighbouring rights) and then hoping for royalties, the group doing the marketing attempts to engineer a type of personality cult for the brand. … What I’m talking about is tying differences (real or created) to cultural phenomena, and then grabbing hold of those phenomena and driving from that end; the product becomes a tag-along to those cultural memes. Continue reading
Ford gets confused and shoots itself in the foot
So Ford Motor Company is a little bit confused. They are claiming some form of intellectual property in photographs of specific Ford Mustangs. Not in the abstract image of the iconic car, but in the photographs taken by enthusiastic owners … Continue reading
Posted in Business Law, Intellectual Property
Tagged black mustang club, copyright, ford, ford motor company, Intellectual Property, licensing, mustang, trademark
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